Advil enters the sports arena in this commercial spot for NHL 15, pairing professional goaltender Henrik Lundqvist with high-impact visual narratives. The film leans into moody aesthetics and polished production, creating a kinetic connection between the physical demands of professional hockey and the resilience required throughout a season.
Developed by Grey NYC, the campaign utilises VFX and live-action techniques to integrate product visuals into a high-energy environment. The soundscape is crafted by MAS-Music and Strategy.
