Petsure

May 2026

Petsure’s Ruff N Tumble Pet Insurance campaign introduces a series of spots centered on the practicalities of veterinary care. Director Armand De Saint-Salvy uses a live-action technique to highlight the daily realities of pet ownership, featuring a variety of dogs—from a dachshund in a wheelchair to a boxer in an Elizabethan collar—within clinic and home environments. The creative direction emphasises clear, narrative storytelling, utilising natural light and warm interiors to contextualise the importance of insurance coverage. Jamie Scott managed the post-production and VFX, while Bang Bang Studios composed the music and sound design to accompany the clinic-based scenes and active outdoor sequences.

Horizontal, Commercial, Clean, Warm

Insurance

TVC / TV Commercial