ahm
People Things Brand Platform 30 sec
Brand
Date
May 2026
Description
The People Things Brand Platform 30-second spot for ahm, developed by TBWA\Melbourne, leverages a minimalist aesthetic to communicate the brand's presence in the insurance and finance sector. The campaign utilizes a series of black and white vector animations to map out various lifestyle moments and wellness scenarios. Through a sequence of illustrative scenes, the commercial captures daily activities ranging from fitness to relaxation. The project employs a graphic, artistic style to maintain a consistent visual narrative throughout the animation.
Style
Artistic, Humorous, Horizontal, Minimalist
Techniques
Animation, Vector
Industries
Insurance
Background
Solid Colour
Context
TVC / TV Commercial
Associated creatives
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