ahm
People Things 'How Relaxing'
Brand
ProjectPeople Things 'How Relaxing'
Date
May 2026
Description
The 'How Relaxing' campaign for ahm, developed by TBWA\Melbourne, explores the humorous realities of domestic downtime through a series of animated shorts. The project leans into a minimalist aesthetic, utilising simple, hand-drawn line work and a strict monochrome palette to focus on the nuances of home life. By pairing a clean visual style with a tongue-in-cheek narrative approach, the animation highlights the shift from calm to curiosity. The work prioritises fluid character movement and bold typography, bringing a distinct personality to the insurance brand’s storytelling.
Style
Artistic, Humorous, Horizontal, Monochrome, Minimalist
Techniques
Animation, Typography
Industries
Insurance
Color
Jet Black
Pure White
Background
Bedroom, Residential Building
Context
Social Media / Short Form Video
Associated creatives
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