Fintech
Fintech is the one finance category where the product actually has a visual form — not a card or a building, but a screen. On Visie, that craft spans campaign and UI photography for marques like Coinbase, Robinhood, Intuit QuickBooks, and Questrade, almost always built around a phone or laptop screen as the hero image.
This week's top Fintech projects
This week's top Fintech projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Cash App · Keeping Up To Speed - Longform
In a vivid exploration of modern production, the project titled Keeping Up To Speed captures the rhythmic intensity of a high-energy fintech campaign for Cash App. Set against the functional backdrop of a professional football field track, the work offers a rare, unfiltered look at the collaborative machinery behind commercial content creation. The narrative leans into the live-action technique, focusing on the kinetic movement of an athlete in bold, primary colors—an orange hoodie paired with vibrant yellow shorts—as he navigates a series of athletic exercises. Beyond the final product, the piece acts as a visual documentary of the craft itself, featuring a professional crew complete with camera operators, boom microphone technicians, and directors orchestrating the scene through tablets and specialized training equipment like tires and exercise bikes. This behind-the-scenes aesthetic prioritizes a lifestyle-forward energy that aligns with the brand's fast-paced presence in the finance industry. Post-production and VFX expertise provided by William McVay further refine the output, ensuring the final edit maintains a sharp, cinematic clarity. By stripping away the polish of a finished advertisement to reveal the grit of the production process, the project serves as a compelling study in creative production, successfully humanizing a major digital financial service through a high-octane lens of authentic, hands-on commercial development.
Kalshi · Timothee Chalamet
Kalshi steps into the fintech space with this campaign directed by Linus Sandgren. The spot features actor Timothee Chalamet undergoing a dental examination, creating an unexpected juxtaposition of celebrity talent within a clinical, sterile environment. Produced by Superprime with agency creative from es muy good, the project leans into a cinematic, live-action technique to maintain a clean aesthetic throughout the sequence.
Deel · Payroll
Deel’s Payroll campaign features a surreal, whimsical visual narrative that explores the ease of global financial management. The spot centers on a protagonist navigating a dreamy, cloud-filled environment, bridging the gap between professional productivity and digital payment infrastructure. Produced by William McVay, the commercial utilizes live-action technique layered with VFX to ground its playful, minimalist aesthetic. The production leans into a vibrant color palette, focusing on the interface between remote teams and international payroll systems.
Coinbase · Your Way Out - Behind the Scenes
This behind-the-scenes look at Coinbase's 'Your Way Out' campaign offers a view into the technical execution of the project, focusing on the production of miniature sets and physical builds. The documentary-style footage captures the intricate craft behind the scenes, highlighting the use of papier-mache figures and detailed scale models on a simulated city street backdrop. The project utilizes a combination of live-action filmmaking techniques and physical craftsmanship to build its visual world. Production was supported by MJZ, while Selected Works handled the post-production and VFX elements. The execution leans into a clean and polished aesthetic to detail the commercial production process.
Coinbase · Your Way Out
Coinbase presents 'Your Way Out,' a cinematic project that leans into an urban aesthetic to explore its fintech platform. The spot captures a busy city street scene from a high-angle perspective, following individuals navigating a concrete commute. Produced by MJZ with agency creative direction from Isle of Any, the piece blends live-action techniques with 3D render and CGI elements. Post-production by Selected Works and sound design from Wave Studios NY establish the atmospheric, desaturated visual tone of the film.
Project Robinhood · Brand Identity
Robinhood’s evolution into a household name within the competitive fintech landscape is defined by a masterclass in brand identity design that expertly balances corporate authority with an approachable, human-centric aesthetic. Orchestrated by the creative agency COLLINS, this visual system leans into a highly graphic and minimalist design language that prioritizes clarity through bold typography and a distinct, high-contrast color palette of lime green, black, and orange. The project expertly integrates diverse artistic contributions, featuring the evocative illustration work of Ilya Milstein, Jaedoo Lee, and Liam Cobb to humanize complex financial concepts. By juxtaposing architectural signage and structural photography by David William Baum against fluid UI illustration and dynamic vector assets, the brand identity creates a seamless bridge between tangible physical spaces and the digital interface. Whether through a newspaper-style print advertisement or a sleek smartphone welcome screen, the system channels a sense of accessibility that demystifies investing. The application of UI illustration and intentional corporate iconography ensures that the platform feels both professional and innovative. This cohesive approach to visual storytelling proves that financial services can successfully adopt a contemporary, artistic sensibility without losing the functional precision required for a platform focused on digital growth and user empowerment, ultimately setting a new standard for modern financial design.
Coinbase · Everything Is Fine
Coinbase presents 'Everything Is Fine,' a commercial campaign created by Mother that leans into the absurd through a series of comedic vignettes. The film observes a sequence of chaotic domestic and urban scenarios, capturing characters as they navigate surroundings defined by cluttered streets and disarray with a sense of resolute calm. Produced by Biscuit Filmworks UK, the spot employs cinematic lighting and desaturated color grading to emphasize the gritty texture of the setting. The narrative utilizes live-action technique and a dark humor tone to frame the project’s exploration of resilience within a chaotic environment.
Wise · Brand Campaign
Wise explores international business and invoicing challenges in this commercial campaign. The project centers on a modern office environment, documenting professionals as they navigate global currency workflows and administrative hurdles. Produced by NUSA STUDIOS, the film utilizes live-action storytelling and realistic lighting to establish a professional narrative. The execution maintains a clean aesthetic, focusing on the practical side of corporate finance and digital transaction management.
Coinbase · Everything Is Fine
Coinbase presents Everything Is Fine, a commercial campaign exploring deadpan resilience through a series of domestic disruptions. The spot features characters navigating an increasingly chaotic home environment, blending dry humor with a grounded aesthetic. Produced by Biscuit Filmworks with production services provided by Icon Films Romania, the project leans into a cinematic, desaturated visual palette. By emphasizing grit and realism within the production design, the film balances a moody atmosphere with the absurdity of the unfolding events.
Coinbase · The System Has Been Updated
Coinbase presents 'The System Has Been Updated,' a motion graphics-led campaign exploring the technical architecture of digital finance. The project leans into a minimalist aesthetic, utilizing monochromatic monospaced typography against a signature blue field. The visual narrative features animated command line interfaces, terminal code sequences, and system logs to communicate database initialization and transaction protocols. The execution, characterized by futuristic elements and cinematic motion graphics, prioritizes a clear, data-centric display. Creative production was handled by Isle of Any, with animation executed by BUCK USA and sound design provided by Wave Studios NY.
Coinbase · Human Nature - Crypto Sweats
Coinbase explores the landscape of digital finance through a lighthearted narrative in the 'Human Nature - Crypto Sweats' campaign. Produced by Aardman, the project utilises stop-motion animation to bring two desert-dwelling lizards to life on a rocky, arid cliffside. Developed with Coinbase Creative Studio, the spot leans into a surreal and humorous tone. The execution relies on classic live-action techniques to capture expressive character movements and textured clay environments, resulting in a cinematic finish. Sound design and post-production duties were handled by Aardman, while Where The Buffalo Roam contributed to the audio landscape.
Coinbase · Human Nature - Have, Don't Have
Coinbase debuts the Human Nature - Have, Don't Have campaign, a series of spots developed by the Coinbase Creative Studio. The project marks a creative collaboration with Aardman, who handled production and post-production, and Where The Buffalo Roam, who contributed to the sound design and music. The film employs stop-motion animation to bring its narrative to life, utilizing claymation techniques to depict avian characters interacting within an urban environment. With a focus on tactile movement and expressive character design, the work leans into the clean aesthetic of cinematic storytelling while maintaining a grounded, muted color palette that contrasts the natural clay textures against a stylized city backdrop.
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