ahm
People Things 'Grinding'
Brand
ProjectPeople Things 'Grinding'
Date
May 2026
Description
The People Things 'Grinding' campaign for ahm, developed by TBWA\Melbourne, leans into a minimalist, illustrative aesthetic to address the niche topic of dental health. Through a series of playful, black-and-white vector animations, the creative focuses on the common habit of nocturnal teeth grinding. The horizontal video sequence utilizes sharp line work and vector motion to bridge the gap between abstract visuals and consumer insurance services. By maintaining a clean visual language, the animation keeps the tone focused while clearly communicating the purpose of ahm extras dental insurance.
Style
Documentary, Horizontal, playful, Minimalist
Techniques
Animation, Vector
Industries
Insurance
Background
White Seamless
Context
TVC / TV Commercial
Associated creatives
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