State Farm
Will You Be There
Brand
ProjectWill You Be There
Date
Mar 2026
Description
State Farm’s campaign 'Will You Be There' positions the insurance brand within a cinematic narrative centered on themes of determination and resilience. The film utilizes a distinct monochrome palette and high-contrast, low-key lighting to emphasize the intense focus of its subjects. Produced by Arts & Sciences with creative lead from Highdive and CMC Forecast, the project employs tightly framed portraiture set against nocturnal backdrops. Post-production work was completed by 1986 Studios and Company 3 New York, with sound design by Another Country and Kara Stockton.
Style
Horizontal, Cinematic, Monochrome
Techniques
Low-key / chiaroscuro
Industries
Insurance
Context
TVC / TV Commercial
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