State Farm: Will You Be There
Brand
Date
Mar 2026
Description
State Farm’s campaign 'Will You Be There' explores themes of determination and resilience within the insurance sector. The commercial employs a cinematic, monochromatic visual language, utilizing high-contrast lighting to frame its subjects in intense, close-up portraiture. Developed in collaboration with agencies Highdive and CMC Forecast, the project features production by Arts & Sciences and post-production work from Company 3 New York and 1986 Studios. Sound design and musical elements are provided by Another Country and Kara Stockton, while FleishmanHillard managed the media strategy.
Style
Horizontal, Cinematic, Monochrome
Techniques
Low-key / chiaroscuro
Industries
Context
TVC / TV Commercial
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