Instacart

Jan 2026

Instacart brings a theatrical flair to its latest grocery delivery campaign, framing the service within the aesthetic of a 1970s variety show. The commercial leans into retro musical comedy, featuring a choreographed performance complete with vibrant stage design, multi-tiered risers, and a cast in fruit-inspired costumes. The production utilizes live-action technique to translate the high-energy concept to screen. Orchestrated with input from agencies McCann New York and BBDO New York, alongside production house MJZ, the work centers on a stylized, nostalgia-driven performance to promote grocery delivery in a Big Game format. Sound design and post-production are handled by Squeak E. Clean and Significant Others, respectively.

Horizontal, Commercial, Action, Retro

Grocery

Set-dressed

TVC / TV Commercial