Instacart: Bananas | Instacart Big Game Commercial

Jan 2026

Instacart debuts a high-energy commercial for the Big Game, reimagining the grocery delivery experience through the lens of a 1970s TV variety show. The film features a choreographed musical performance, complete with vibrant green satin jumpsuits and a cast of performers in fruit costumes dancing across a multi-tiered stage. Developed in collaboration with agencies McCann New York and BBDO New York, the spot leans into a retro aesthetic through deliberate stage design and dynamic lighting. The production, managed by MJZ, utilizes live-action techniques to blend musical comedy with product promotion, supported by sound design from Squeak E. Clean and post-production work by Significant Others and Final Cut US.

Horizontal, Commercial, Action, Retro

Set-dressed

TVC / TV Commercial