Old Spice: Odor Block
Brand
Date
Nov 2025
Description
Old Spice's Odor Block campaign features Terry Crews in a high-energy commercial set within a tiled shower environment. Produced by Abso Lutely, the spot channels a humorous, action-oriented tone through dynamic motion and bold on-screen typography. Developed by agency partners Wieden+Kennedy New York, the live-action project leans into comedic performance to highlight the brand's body wash product. The campaign is captured in a horizontal format suitable for broadcast distribution.
Style
Humorous, Horizontal, Commercial, Action
Industries
Color
Crimson
Beige
Background
Bathroom
Context
TVC / TV Commercial
Associated creatives
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