Yorkshire Water

Yorkshire Water · Bin It

Yorkshire Water addresses plumbing infrastructure challenges with the 'Bin It' campaign, a public awareness initiative utilizing flat graphic animation. The project uses vector-style motion design to illustrate the consequences of flushing improper items, favouring clear visual communication over live-action footage. Developed in collaboration with AdSmart from Sky, the work employs a clean, minimalist aesthetic to simplify technical messaging. The animation relies on a palette of bold colours and geometric shapes to maintain focus on the utility of the campaign message.

Yorkshire Water · Winter Ready

Yorkshire Water’s 'Winter Ready' campaign highlights the essential role of water in daily home life, ranging from morning routines to maintaining household infrastructure. The commercial features scenes of domestic activity, including preparing hot drinks and personal hygiene, contrasted with practical guidance on insulating pipes for the colder months. Executed as a live-action commercial, the project employs soft lighting and close-up compositions to maintain a clean, accessible aesthetic. AdSmart from Sky led the creative development for this utility-focused initiative.

Yorkshire Water · Wonderstuff May 2021

Yorkshire Water’s 'Wonderstuff May 2021' commercial leans into a documentary aesthetic to highlight the essential role of water in daily life. Through a series of candid, live-action vignettes, the campaign observes a wide cross-section of the community as they move through routine tasks. Captured with dynamic framing and natural lighting, the film presents diverse moments—from children playing in garden puddles to the quiet ritual of pouring tea at sunset. The result is a montage-driven piece that utilizes a grainy, organic texture to ground the brand narrative in relatable, everyday experiences.

Yorkshire Water · PSR

Yorkshire Water’s PSR campaign provides a clear overview of the utility provider’s Priority Services Register. The spot uses a series of vignettes to illustrate the support mechanisms available to customers, ranging from direct call center assistance to onsite help provided by field teams during supply disruptions. Produced by AdSmart from Sky, the work employs a live-action technique to document interactions across a variety of domestic environments. The commercial focuses on accessibility, featuring a cross-section of residents and utility personnel in a clean, professional aesthetic.

Yorkshire Water · Fog

Yorkshire Water addresses domestic sustainability in this commercial campaign, 'Fog.' The project utilizes a clean, warm aesthetic to highlight everyday kitchen habits that impact water infrastructure. Featuring a static, brightly lit kitchen environment, the film employs motion graphics and VFX to identify common food waste items, such as fats and oils, typically poured down the sink. McCann Leeds led the creative development, while UM Central managed the media strategy for the spot.

Yorkshire Water · Wipe

Yorkshire Water addresses public awareness through the 'Wipe' commercial campaign, a focused initiative highlighting the impact of unflushable items on sewage infrastructure. The creative direction, handled by McCann Leeds, utilizes a stark, high-contrast visual approach to communicate the message clearly. Executed through clean 3D render / CGI techniques, the spot centers on a pink toilet set against turquoise tiling, with warning stickers detailing items that should not enter the system. The production, supported by UM Central, transitions into a concise brand call to action.

Yorkshire Water · Sanitary

Yorkshire Water addresses infrastructure maintenance in this commercial spot, highlighting the impact of improper personal care item disposal on household pipes. The film utilizes a minimalist set design featuring a centered beige toilet against a wall of glossy green tiles to illustrate the central message. Throughout the live-action sequence, colorful sticker labels appear on the toilet tank to identify specific items—including toothbrushes, false eyelashes, and sanitary products—that contribute to blockages. The piece concludes with a direct informational graphic reinforcing the campaign's call to action regarding proper waste disposal. Creative direction for the project was led by the team at McCann Leeds.

Yorkshire Water · Wonderful Stuff

Yorkshire Water · Winter Ready

Yorkshire Water · Bin it

Yorkshire Water · PSR