Yorkshire Water’s PSR campaign provides a clear overview of the utility provider’s Priority Services Register. The spot uses a series of vignettes to illustrate the support mechanisms available to customers, ranging from direct call center assistance to onsite help provided by field teams during supply disruptions.
Produced by AdSmart from Sky, the work employs a live-action technique to document interactions across a variety of domestic environments. The commercial focuses on accessibility, featuring a cross-section of residents and utility personnel in a clean, professional aesthetic.
