Yorkshire Water: Bin It
Brand
Date
Jan 2025
Description
Yorkshire Water addresses plumbing infrastructure challenges with the 'Bin It' campaign, a public awareness initiative utilizing flat graphic animation. The project uses vector-style motion design to illustrate the consequences of flushing improper items, favouring clear visual communication over live-action footage. Developed in collaboration with AdSmart from Sky, the work employs a clean, minimalist aesthetic to simplify technical messaging. The animation relies on a palette of bold colours and geometric shapes to maintain focus on the utility of the campaign message.
Style
Horizontal, Commercial, Graphic
Techniques
Animation, Vector
Industries
Background
Solid Colour
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
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