Yorkshire Water
Bin It
Brand
ProjectBin It
Date
Jan 2025
Description
Yorkshire Water’s 'Bin It' campaign is a public awareness initiative designed to educate consumers on the environmental and infrastructure impacts of flushing non-biodegradable items. The project leverages clear, accessible communication to address plumbing issues through a focused creative lens. The execution relies on graphic animation, utilizing vector-based flat illustrations and bold color palettes to demonstrate plumbing mechanics. Developed in partnership with AdSmart from Sky, the work adopts a commercial aesthetic to translate complex utility problems into concise, digestible visual information.
Style
Horizontal, Commercial, Graphic
Techniques
Animation, Vector
Industries
Public Awareness
Background
Solid Colour
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
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