Yorkshire Water addresses plumbing infrastructure challenges with the 'Bin It' campaign, a public awareness initiative utilizing flat graphic animation. The project uses vector-style motion design to illustrate the consequences of flushing improper items, favouring clear visual communication over live-action footage.
Developed in collaboration with AdSmart from Sky, the work employs a clean, minimalist aesthetic to simplify technical messaging. The animation relies on a palette of bold colours and geometric shapes to maintain focus on the utility of the campaign message.
