Yorkshire Water
Sanitary
Jan 2025
Yorkshire Water addresses urban infrastructure challenges in this commercial spot, highlighting the impact of improper waste disposal on public plumbing systems. The film focuses on the persistent issue of blocked pipes caused by non-flushable personal care items. Led by the team at McCann Leeds, the creative uses a clean, live-action technique to present the message. A centered, minimalist set design utilizes a high-contrast aesthetic, featuring a beige toilet framed against glossy green tiles. Sequential graphic overlays identify specific items—including old toothbrushes, false eyelashes, and sanitary products—as the primary culprits of system blockages, concluding with a direct call to action regarding disposal habits.
Horizontal, Commercial, Clean
Public Awareness
TVC / TV Commercial
