Yorkshire Water: Wipe
Brand
Date
Jan 2025
Description
Yorkshire Water addresses public awareness through the 'Wipe' commercial campaign, a focused initiative highlighting the impact of unflushable items on sewage infrastructure. The creative direction, handled by McCann Leeds, utilizes a stark, high-contrast visual approach to communicate the message clearly. Executed through clean 3D render / CGI techniques, the spot centers on a pink toilet set against turquoise tiling, with warning stickers detailing items that should not enter the system. The production, supported by UM Central, transitions into a concise brand call to action.
Style
Horizontal, Commercial, Clean
Techniques
3D render / CGI
Industries
Color
Blush
Mint
Background
Bathroom
Context
TVC / TV Commercial
Associated creatives
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