Yorkshire Water addresses public awareness through the 'Wipe' commercial campaign, a focused initiative highlighting the impact of unflushable items on sewage infrastructure. The creative direction, handled by McCann Leeds, utilizes a stark, high-contrast visual approach to communicate the message clearly.
Executed through clean 3D render / CGI techniques, the spot centers on a pink toilet set against turquoise tiling, with warning stickers detailing items that should not enter the system. The production, supported by UM Central, transitions into a concise brand call to action.
