Yorkshire Water
Wipe
Brand
ProjectWipe
Date
Jan 2025
Description
Yorkshire Water’s 'Wipe' commercial addresses public awareness regarding sewage system integrity through a direct, visually distinct campaign. The project centres on a vibrant bathroom set, featuring a bold pink toilet contrasted against a turquoise tiled backdrop. Created by McCann Leeds, the film uses 3D render and CGI techniques to present a clean, graphic aesthetic. The narrative incorporates clear instructional elements, using warning stickers on the cistern to communicate information about unflushable items before transitioning to a final brand call to action.
Style
Horizontal, Commercial, Clean
Techniques
3D render / CGI
Industries
Public Awareness
Color
Blush
Mint
Background
Bathroom
Context
TVC / TV Commercial
Associated creatives
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