Yorkshire Water: Fog
Brand
Date
Jan 2025
Description
Yorkshire Water addresses domestic sustainability in this commercial campaign, 'Fog.' The project utilizes a clean, warm aesthetic to highlight everyday kitchen habits that impact water infrastructure. Featuring a static, brightly lit kitchen environment, the film employs motion graphics and VFX to identify common food waste items, such as fats and oils, typically poured down the sink. McCann Leeds led the creative development, while UM Central managed the media strategy for the spot.
Style
Horizontal, Commercial, Warm, Clean
Techniques
Animation, VFX / visual effects
Industries
Color
Blush
Beige
Cream
Background
Kitchen
Context
TVC / TV Commercial
Associated creatives
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