Yorkshire Water

Jan 2025

This commercial campaign for Yorkshire Water, titled Fog, serves as a public awareness initiative regarding domestic food waste disposal. The work focuses on kitchen maintenance, using clear visual signifiers to illustrate the impact of household habits on plumbing systems. The project employs a clean, static framing technique that directs attention to specific sink and counter surfaces. Through integrated animation and VFX, the production labels common kitchen items like fats, oils, and leftover food, illustrating what should be kept out of the drainage system. The project was developed by McCann Leeds with media support from UM Central.

Horizontal, Commercial, Warm, Clean

Animation, VFX / visual effects

Public Awareness

Kitchen

TVC / TV Commercial