Yorkshire Water
Wonderstuff May 2021
Brand
ProjectWonderstuff May 2021
Date
Jan 2025
Description
Yorkshire Water’s 'Wonderstuff' campaign highlights the essential role of water in daily routines through a series of vignettes. The commercial observes a diverse array of community members as they interact with the utility, ranging from moments of leisure in the garden to domestic rituals like preparing tea. Developed by AdSmart from Sky, the project utilizes a documentary approach to capture these scenes. By prioritizing live-action technique and natural lighting, the work maintains a candid aesthetic that emphasizes the presence of water across various demographics and home settings.
Style
Documentary, Horizontal, Commercial, Grainy
Context
TVC / TV Commercial
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