Tim Hortons
Tim Hortons' iconic coffee and community campaigns across food and beverage
Featured Tim Hortons projects
This week's top Tim Hortons projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Tim Hortons · Fruit Quenchers
Tim Hortons introduces the Fruit Quenchers range in this commercial spot, focusing on refreshing outdoor moments during the summer season. The film highlights the beverages alongside signature Timbits in an urban park setting, utilizing live-action techniques to emphasize a clean, warm aesthetic. Developed by agency Gut Toronto with production by Frank Content, the campaign features a dynamic editing style that follows various individuals enjoying the products against a backdrop of modern high-rise buildings. The production service for the project was provided by The Roots Production Service.
Tim Hortons · Icedcapp
Tim Hortons presents this commercial spot for the Oreo Mocha Iced Capp, a seasonal release focused on refreshment and indulgence. The project showcases the beverage through detailed macro shots against a bright blue backdrop before transitioning into outdoor lifestyle sequences featuring groups relaxing by a pool. Developed by Gut Toronto and Frank Content, the campaign utilizes a clean, live-action technique to emphasize the drink's textures and summer appeal. The Roots Production Service provided additional support for this horizontal format production.
Tim Hortons · The Away Game
Tim Hortons explores the global footprint of ice hockey in 'The Away Game,' a documentary-style project that connects personal narrative with the sport's international community. The piece follows subjects in Nairobi, Kenya, shifting from intimate interior locker room moments to observational shots of urban life and local apartment living. Produced by Zulu Alpha Kilo, the project balances documentary storytelling with cinematic, live-action techniques. Additional support includes post-production and VFX by Alter Ego, sound and music composition by Eggplant Music & Sound, and media strategy by UM.
Tim Hortons · The Away Game
The Away Game is a documentary project for Tim Hortons that chronicles the cross-cultural journey of a group of Kenyan ice hockey players. The film explores the intersection of personal ambition and sport, capturing the camaraderie of the athletes as they engage with the game in a setting far removed from traditional ice rinks. Produced with a live-action technique, the narrative leans into natural light and observational camera angles to frame the players' stories within their own urban environment in Nairobi. The visual approach prioritizes a clean, documentary aesthetic that documents the connection between the athletes and their sport. The project was developed by Zulu Alpha Kilo, which handled the creative, production, and post-production duties. Sound design and music composition were provided by Eggplant Music & Sound, with media strategy by UM and public relations managed by Citizen Relations Canada.
Tim Hortons · Ask a Timbit
Tim Hortons explores the lighter side of youth athletics in the commercial spot 'Ask a Timbit.' The film features professional hockey players sharing the ice with young athletes, facilitating candid conversations that bridge professional sports culture with local community fun. Produced by Ad hoc Content with agency Zulu Alpha Kilo, the project leans into a documentary aesthetic. The production utilizes live-action techniques to capture unscripted interactions within the rink environment, supported by post-production work from Alter Ego and sound design by Eggplant Music & Sound.
Tim Hortons · Diverse Snow People
Tim Hortons presents 'Diverse Snow People,' a winter campaign that captures a community gathering to build and decorate custom snow sculptures. Centered in a suburban yard, the project depicts family and friends creating figures adorned with colorful accessories while set against a backdrop of natural light and falling snow. Developed with agency GUT, the live-action project utilizes handheld camera movement and raw, documentary-style framing to highlight the activity. The production, managed by Steam Films, incorporates visual effects and post-production work from FORT and REDLAB Inc., with audio support provided by Rooster Post Production and Grayson Music.
Tim Hortons · TIMBIEBS
Tim Hortons launches the TIMBIEBS campaign, featuring Justin Bieber in a collaborative pitch setting. The commercial leans into a clean, professional aesthetic, captured through crisp commercial lighting and a polished office environment. The spot highlights the partnership between the brand and the artist, documenting a boardroom discussion centered on new flavor concepts. Execution is handled through live-action technique, set against a backdrop of branded pastry boxes and coffee cups, maintaining a consistent commercial identity throughout the production.
Tim Hortons · Timbits of Wisdom
Tim Hortons presents 'Timbits of Wisdom,' a commercial campaign that adopts a podcast format to capture candid interactions. The spot features children offering advice to adults within the intimate setting of a recording studio. The project channels a clean, warm aesthetic, utilizing a live-action technique to document the interactions between the young advisors and the adults across from them. The production centers on the technical environment of a professional studio, highlighting audio gear, branded mugs, and distinct pleated red fabric curtains. Creative development for this project was handled by Zulu Alpha Kilo, with production support provided by Feels Like Home and post-production duties managed by Zulubot.
Tim Hortons · BiebsBrew
Tim Hortons introduces BiebsBrew, a campaign featuring singer Justin Bieber. The commercial spot is set within a professional office environment, capturing an exchange between Bieber and a colleague as they discuss beverage preparation. The production leans into a clean, cinematic aesthetic, utilizing warm tones to highlight the brewing process. The creative execution for the campaign was led by agencies GUT and The French Shop, with production support from Boy In The Castle and post-production work by Rooster Post Production. The project features sound and music composition by Grayson Music.
Tim Hortons · Tim's Run Club
Tim Hortons launches 'Tim's Run Club,' a campaign centered on the intersection of morning exercise and coffee culture. The project features a sequence of cinematic shots that contrast the intimate textures of coffee beans with the energetic pace of early-morning runners in residential settings. Developed by agency GUT and production company Lookout Content, the film utilizes moody lighting and dynamic editing to capture the pre-dawn atmosphere. The visual narrative anchors the brand within daily routines through a live-action technique.
Tim Hortons · Ask A Timbit
Tim Hortons' 'Ask A Timbit' campaign brings a playful perspective to youth sports through a series of broadcast spots. The commercial features professional hockey players seated rinkside, engaging in candid conversations with young hockey players about the game. Developed in collaboration with agency Zulu Alpha Kilo, the production utilizes a live-action technique to capture the interaction within a brightly lit arena setting. The spot relies on clean, standard broadcast cinematography to anchor the narrative, highlighting the dialogue between the athletes and the children.
Tim Hortons · The Away Game
Tim Hortons explores the global reach of ice hockey in 'The Away Game,' a documentary-style project that follows the sport's discovery in Kenya. The narrative contrasts the familiar environment of a traditional locker room with the local architecture and landscape of an unexpected setting. Produced by Zulu Alpha Kilo, the film utilizes documentary-style framing and natural lighting to emphasize the authentic moments of cultural exchange between the local players and the game. Post-production and VFX were handled by Alter Ego, with media strategy supported by UM.
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