Tim Hortons presents 'Diverse Snow People,' a winter campaign that captures a community gathering to build and decorate custom snow sculptures. Centered in a suburban yard, the project depicts family and friends creating figures adorned with colorful accessories while set against a backdrop of natural light and falling snow.
Developed with agency GUT, the live-action project utilizes handheld camera movement and raw, documentary-style framing to highlight the activity. The production, managed by Steam Films, incorporates visual effects and post-production work from FORT and REDLAB Inc., with audio support provided by Rooster Post Production and Grayson Music.
