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Tim Hortons: Diverse Snow People

Brand
Tim Hortons
Date

Dec 2020

Description

Tim Hortons presents 'Diverse Snow People,' a winter campaign that captures a community gathering to build and decorate custom snow sculptures. Centered in a suburban yard, the project depicts family and friends creating figures adorned with colorful accessories while set against a backdrop of natural light and falling snow. Developed with agency GUT, the live-action project utilizes handheld camera movement and raw, documentary-style framing to highlight the activity. The production, managed by Steam Films, incorporates visual effects and post-production work from FORT and REDLAB Inc., with audio support provided by Rooster Post Production and Grayson Music.

Style

Documentary, Horizontal, Warm, Raw

Techniques

Natural light

Industries
Beverages
Background

Sandy Beach

Context

TVC / TV Commercial

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