Tim Hortons explores the lighter side of youth athletics in the commercial spot 'Ask a Timbit.' The film features professional hockey players sharing the ice with young athletes, facilitating candid conversations that bridge professional sports culture with local community fun.
Produced by Ad hoc Content with agency Zulu Alpha Kilo, the project leans into a documentary aesthetic. The production utilizes live-action techniques to capture unscripted interactions within the rink environment, supported by post-production work from Alter Ego and sound design by Eggplant Music & Sound.
