Tim Hortons' 'Ask A Timbit' campaign brings a playful perspective to youth sports through a series of broadcast spots. The commercial features professional hockey players seated rinkside, engaging in candid conversations with young hockey players about the game.
Developed in collaboration with agency Zulu Alpha Kilo, the production utilizes a live-action technique to capture the interaction within a brightly lit arena setting. The spot relies on clean, standard broadcast cinematography to anchor the narrative, highlighting the dialogue between the athletes and the children.
