Tim Hortons: The Away Game
Brand
Date
Mar 2023
Description
Tim Hortons explores the global reach of ice hockey in 'The Away Game,' a documentary-style project that follows the sport's discovery in Kenya. The narrative contrasts the familiar environment of a traditional locker room with the local architecture and landscape of an unexpected setting. Produced by Zulu Alpha Kilo, the film utilizes documentary-style framing and natural lighting to emphasize the authentic moments of cultural exchange between the local players and the game. Post-production and VFX were handled by Alter Ego, with media strategy supported by UM.
Style
Documentary, Horizontal, Clean
Techniques
Natural light
Industries
Color
Forest Green
Crimson
Background
Set-dressed, Street
Context
Brand Film / Corporate Video
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