Tim Hortons: Tim's Run Club
Brand
Date
Sep 2022
Description
Tim Hortons launches 'Tim's Run Club,' a campaign centered on the intersection of morning exercise and coffee culture. The project features a sequence of cinematic shots that contrast the intimate textures of coffee beans with the energetic pace of early-morning runners in residential settings. Developed by agency GUT and production company Lookout Content, the film utilizes moody lighting and dynamic editing to capture the pre-dawn atmosphere. The visual narrative anchors the brand within daily routines through a live-action technique.
Style
Horizontal, Cinematic, Moody
Industries
Context
TVC / TV Commercial
Associated creatives
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