Sony
Sony's cinematic campaigns and trailers across technology and entertainment
Featured Sony projects
This week's top Sony projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Sony · WWE 2K25 OFFICAL LAUNCH TRAILER
Sony presents the official launch trailer for WWE 2K25, a high-octane project that merges live-action performance with in-game footage. The cinematic sequence is introduced by wrestling personality Paul Heyman, setting a high-energy tone that transitions into a series of intense ring battles and backstage confrontations. The edit leans into a fast-paced aesthetic, utilizing dramatic lighting and pyrotechnics to highlight the game's mechanics and characters. With production handled by SOFTSPOT™, the project brings together contributions from the 2K creative team alongside VFX and post-production work from Misgena Mgmt and NOISE, supported by sound design from Squeak E. Clean Studios.
Sony · Atmos Soundbar: Stereo
Sony introduces its Atmos Soundbar through this motion graphics animation, developed to visualize the technical capabilities of acoustic energy. The piece features a series of geometric wireframe shapes and glowing blue light particles that shift in form against a deep, dark background. Creative agency Midnight Sherpa leads the visual execution, utilizing abstract geometric forms to represent sound waves. Sound design by Yessian Music provides the audio-visual synchronization, resulting in a futuristic digital experience characterized by cinematic, neon-accented aesthetics.
Sony · Balloons
Sony presents Balloons, a cinematic project that explores the interplay between ethereal motion and architecture. The piece captures a series of glowing white spheres navigating a grand, historical interior, moving between carved stone pillars and soaring archways. Produced by DOMO, the execution leans into a contemplative atmosphere, utilising natural light and a desaturated palette to highlight the interplay of texture within the space. The visual language focuses on classical framing and live-action techniques to integrate the surreal subjects into the ornate, classical setting.
Sony · Pursuit
Sony's cinematic campaign, Pursuit, explores the intersection of observation and environment. The live-action piece follows a central figure through a series of shifting backdrops, ranging from dense urban alleys to the coastal surf, as they document their surroundings with a compact camera. Produced by Local Boy, the film emphasizes an immersive, observational narrative. The production utilizes natural light and cinematic framing to capture the transition between high-activity street scenes and quiet, dusk-lit beach environments.
Sony · Ether
Sony presents 'Ether,' a cinematic production that explores fluid motion and form within an aquatic environment. The project centers on the grace of human movement, featuring a subject navigating deep turquoise waters in a flowing, translucent dress. Produced by SQUIB., the sequence utilizes natural light to capture the interplay between soft shadows and clear water. The aesthetic leans into a cool, tonal palette, relying on ambient lighting and fluid live-action techniques to maintain a serene atmosphere across both intimate close-ups and wider, encompassing shots.
Sony · Klara And The Sun - Official Trailer (Custom Music) - Mark Hadley, Jessy Ribordy Back to
Sony's official trailer for Klara and the Sun offers a haunting, intimate look into a world where the boundary between humanity and artificiality is beautifully blurred. Set within the clinical yet warmly lit confines of a retail space, the scene leans into a narrative, cinematic style that captures the unsettling stillness of the film's premise. The visual storytelling centers on a young woman lying motionless inside a cardboard shipping box, her pose mimicking a mannequin as she is inspected by a figure in a sharp plaid blazer. This live-action technique effectively grounds the surreal concept in a tangible reality, using soft interior lighting to highlight the complex, often fragile nature of human connection. The composition is deliberate and restrained, relying on monochromatic palettes and quiet gestures to communicate a sense of synthetic wonder. Complementing this evocative imagery, the project features a custom musical score by The Crystal Creative, whose work provides the atmospheric pulse necessary to anchor the trailer's introspective tone. By prioritizing lifestyle-inspired framing and careful art direction, the piece creates a compelling bridge between the source material's science-fiction roots and the emotional resonance of the human condition. It is a thoughtful exploration of perception that suggests a film deeply invested in the quiet moments that define our identity, marking a significant entry within the media and entertainment industry landscape.
Sony · Atlanta Season 4 Official Trailer
The official trailer for the final season of Atlanta marks a masterclass in atmospheric storytelling, perfectly capturing the surrealist DNA that has defined the series throughout its run. Produced by Sony HD for the media and entertainment sector, this commercial spot discards traditional narrative exposition in favor of a hypnotic, dreamlike sequence that feels plucked directly from the show’s most uncanny corners. The creative team leans into a disquieting reality where the laws of physics are merely suggestions, showing two leads traversing a quiet parking lot as everyday objects—cereal boxes and household furniture—float suspended in the stagnant air. This live-action technique is elevated by a distinct visual language, where high-contrast lighting from neon store signage cuts through the twilight to create long, deep shadows that heighten the project's mysterious, cinematic quality. The technical execution relies heavily on seamless VFX and visual effects to ground the impossible imagery in a tactile environment. By prioritizing an eerie, deliberate pace over rapid-fire marketing tropes, the trailer avoids the typical noise of streaming platform promotional content. With critical post-production and VFX expertise from William McVay, the work functions less as a standard advertisement and more as a standalone piece of art, inviting audiences back into a world where the surreal is standard and the mundane is inherently unsettling.
Sony · Atlanta Season 3 Official Trailer
The official trailer for the third season of Atlanta for Sony HD masterfully captures the surreal, wandering spirit of the acclaimed series as it pivots from its familiar domestic roots to an expansive international stage. This high-concept campaign for the streaming platforms and media entertainment sector leans into a deliberate, atmospheric rhythm, utilizing slow motion to emphasize the dislocation and tension inherent in the characters' journeys through unfamiliar European cityscapes. By blending wide, expansive shots of continental architecture with intimate, moody interior portraits, the execution creates a jarring contrast between the vast world the ensemble inhabits and the claustrophobic reality of their personal experiences. The project utilizes live-action technique to ground the series' signature blend of dark humor and profound social commentary in a cinematic aesthetic that feels both voyeuristic and deeply intentional. Rich, saturated lighting transforms mundane urban canals and bedroom settings into a tapestry of textured visual storytelling, reinforcing the show's reputation for visual experimentation. With meticulous post production and VFX by William McVay, the trailer serves not just as a teaser but as a standalone piece of art that invites viewers into a dreamlike exploration of identity and culture. It is a masterclass in tone, perfectly distilling the series' unique blend of lifestyle-focused character studies and grand, cinematic scale for a global audience.
Sony · Spider-Man - Brand New Day Trailer (Original Music)
Sony Pictures Entertainment takes a bold narrative turn with the Spider-Man Brand New Day trailer, a high-octane showcase within the Media and Entertainment industry that masterfully balances kinetic energy with visceral character performance. Through a sophisticated live-action technique, the project creates an immersive experience that oscillates between intense, city-street pyrotechnics and the quiet, fragmented intimacy of Tom Holland as the protagonist. The visual language leans heavily into cinematic conventions, utilizing sharp low-key lighting and dramatic hard shadows to ground the gravity of the superhero struggle, while simultaneously integrating fluid, sweeping drone-like movements to heighten the sense of urban scale. The editing rhythm is relentless, relying on rapid, calculated quick cuts that punctuate the action, seamlessly transitioning from chaotic, slow motion debris to the soft, rhythmic glow of digital interfaces. Beyond the visual spectacle, the project gains its emotional weight through a bespoke soundscape provided by The Crystal Creative, whose original music score acts as the heartbeat of the edit. This trailer succeeds not merely by highlighting blockbuster VFX and visual effects, but by anchoring its explosive action in a palpable sense of suspense. Every frame serves the broader, action-driven objective of the piece, establishing a sophisticated tone that captures both the scale of the cinematic world and the raw, distressed humanity of the character caught within it.
Sony · Boys State Official Trailer
The official trailer for Boys State captures a powerful intersection of adolescent idealism and the structured rigors of political simulation. Set against the vast, sun-drenched backdrop of a Texas park, this documentary film project leans into a compelling narrative rhythm that juxtaposes intimate, candid conversations with the sweeping scale of large-group activities. The visual language favors a cinematic aesthetic, utilizing live-action techniques to emphasize the raw, unfiltered humanity of its young subjects as they navigate the complexities of leadership and ambition. A standout moment, featuring a teenager contemplating a small figurine of a man in a formal suit, serves as a poignant visual metaphor for the weight of the roles these boys inhabit during the program. The technical execution, supported by the intricate post-production and sound design work of William McVay, ensures that the atmosphere remains grounded yet evocative. Through careful color grading that celebrates the natural environment, the project maintains a thoughtful, observant perspective that feels both immediate and timeless. By avoiding high-gloss artifice, the film allows the underlying themes of competitive identity and democratic engagement to resonate deeply, providing a sophisticated look at the future of political discourse through the eyes of the next generation.
Sony · Dear Evan Hansen - Official Trailer
Capturing the emotional complexity of adolescence, the official trailer for Dear Evan Hansen, produced by Sony HD, masterfully leans into the nuances of teenage isolation and the desperate human need for connection. The project functions as a poignant bridge between the stage musical origins and the immersive world of film, utilizing a sophisticated live-action technique to ground the character study in a tangible, relatable reality. Through cinematic lighting and a deliberate shallow depth of field, the visuals isolate the protagonist, drawing the viewer into his internal experience of anxiety and contemplation as he navigates the high-pressure environment of a crowded high school hallway and the quiet vulnerability of a domestic kitchen. The narrative weight is effectively carried by subtle visual cues, particularly the central character's physical cast, which serves as a stark symbol of his emotional fragility. By integrating intentional slow motion and a disciplined lifestyle aesthetic, the trailer maintains an intimate scale despite the breadth of the story. The production achieves a seamless flow through high-end post production and VFX oversight by William McVay, ensuring that every frame resonates with the raw, heartfelt intensity characteristic of the best in the media and entertainment industry today. This trailer effectively sets the tone for a deeply human cinematic journey that feels both personal and expansive.
Sony · Make Believe
Sony's Make Believe project is a series of intimate vignettes that explore domestic rhythms through an observational lens. Produced by GREATERGOOD, the piece draws on a documentary aesthetic, utilizing tactile props and natural lighting to establish a quiet, grounded narrative. The work leans into a nostalgic mood, layering everyday moments—from the pouring of tea to personal keepsakes—with archival-style footage. By grounding the visual language in live-action techniques and a 16mm-inspired frame, the production captures a series of personal snapshots that prioritize atmosphere over overt technical polish.
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