Sony: Balloons
Brand
Date
Nov 2024
Description
Sony presents Balloons, a cinematic project that explores the interplay between ethereal motion and architecture. The piece captures a series of glowing white spheres navigating a grand, historical interior, moving between carved stone pillars and soaring archways. Produced by DOMO, the execution leans into a contemplative atmosphere, utilising natural light and a desaturated palette to highlight the interplay of texture within the space. The visual language focuses on classical framing and live-action techniques to integrate the surreal subjects into the ornate, classical setting.
Style
Horizontal, Cinematic, Desaturated
Techniques
Natural light
Color
Pure White
Medium Grey
Background
Library
Context
Brand Film / Corporate Video
Associated creatives
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