Sony: Pursuit
Brand
Date
Jun 2025
Description
Sony's cinematic campaign, Pursuit, explores the intersection of observation and environment. The live-action piece follows a central figure through a series of shifting backdrops, ranging from dense urban alleys to the coastal surf, as they document their surroundings with a compact camera. Produced by Local Boy, the film emphasizes an immersive, observational narrative. The production utilizes natural light and cinematic framing to capture the transition between high-activity street scenes and quiet, dusk-lit beach environments.
Style
Horizontal, Cinematic
Techniques
Natural light
Industries
Background
Sandy Beach
Context
Brand Film / Corporate Video
Associated creatives
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