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Sony Pursuit 2025

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Sony's cinematic campaign, Pursuit, explores the intersection of observation and environment. The live-action piece follows a central figure through a series of shifting backdrops, ranging from dense urban alleys to the coastal surf, as they document their surroundings with a compact camera. Produced by Local Boy, the film emphasizes an immersive, observational narrative. The production utilizes natural light and cinematic framing to capture the transition between high-activity street scenes and quiet, dusk-lit beach environments.

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