Sony
Make Believe
Brand
ProjectMake Believe
Date
Jun 2026
Description
Sony's Make Believe project is a series of intimate vignettes that explore domestic rhythms through an observational lens. Produced by GREATERGOOD, the piece draws on a documentary aesthetic, utilizing tactile props and natural lighting to establish a quiet, grounded narrative. The work leans into a nostalgic mood, layering everyday moments—from the pouring of tea to personal keepsakes—with archival-style footage. By grounding the visual language in live-action techniques and a 16mm-inspired frame, the production captures a series of personal snapshots that prioritize atmosphere over overt technical polish.
Style
Documentary, Vertical, Moody, Nostalgic
Techniques
Super 8 / 16mm
Industries
Consumer Electronics
Color
Jet Black
Pure White
Background
Living Room
Context
Brand Film / Corporate Video
Associated creatives
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