Skoda
Skoda's cinematic automotive campaigns, electric vehicle spots and urban mobility narratives
Featured Skoda projects
This week's top Skoda projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Skoda · Škoda DuoBell
Škoda explores the complexities of modern urban mobility in this documentary-style project, examining the intersection of cycling infrastructure and pedestrian safety in London. Through a combination of aerial drone footage and ground-level cinematography, the film captures the rhythm of city commuting while grounding the narrative in recent traffic and safety data. Led by creative directors Ben Edwards and Guy Hobbs, with agency support from BBDO, the project leans into a clean, objective aesthetic. The narrative weaves together executive interviews, historical product insights, and archival graphics to map the brand’s industrial heritage from bicycle manufacturing to current automotive development.
Skoda · One Size Doesn't Fit All
Skoda introduces its European SUV range in 'One Size Doesn't Fit All,' a commercial spot highlighting the distinctive profiles of the Kamiq, Kodiaq, and Karoq models. Set within a minimalist dark studio, the film utilizes dynamic overhead lighting to draw attention to the automotive design and sleek exterior finishes of each vehicle. The production, managed by Mint Films, employs rapid cuts and split-screen transitions to delineate the specific features of the compact, luxurious, and family-sized SUVs. The live-action technique emphasizes the variation in scale across the manufacturer's lineup through a high-contrast aesthetic.
Skoda · Balance, Leichtigkeit Erleben
Skoda’s Balance, Leichtigkeit Erleben campaign presents a focused look at the interior details of a modern vehicle. The production highlights the rear passenger cabin, emphasizing the textures of the headrests and the layout of the center console. Through the use of natural light, the live-action spot creates a clean aesthetic within the automotive space. This project was developed by agency Thjnk, with production handled by peoplegrapher and production services provided by Falca.
Skoda · Shot At Home
Skoda’s 'Shot At Home' commercial film leans into a playful, imaginative domestic setting, featuring a man interacting with a miniature toy SUV across various home surfaces. The production employs a live-action technique to navigate improvised obstacles, utilising bright, natural lighting to maintain a clean aesthetic throughout the sequence. The project, produced by 100% with creative input from agency Optimist, focuses on the narrative of home-based adventure. This automotive work captures a humorous tone through its character-driven focus on the toy vehicle’s miniature journey.
Skoda · Anywhere
Skoda’s 'Anywhere' campaign leans into a cinematic, moody aesthetic to frame the automotive experience through an intimate lens. Produced by Merman London, the film captures a quiet, late-night departure as a father and daughter prepare for an outdoor venture. The piece utilizes live-action technique to ground the narrative in a realistic, dimly lit environment. It shifts focus toward the anticipation of travel, trading traditional vehicle performance displays for a focus on the journey's start.
Skoda · Reel - Combined Renault Dacia Tagging
Skoda’s latest commercial campaign presents a series of dynamic sequences showcasing their hybrid vehicle in diverse settings, from coastal highways to urban centers. The production focuses on highlighting technical elements like digital key integration, interior cockpit interfaces, and the vehicle’s exterior design. Developed by AdSmart from Sky, the spot utilizes live-action technique layered with VFX / visual effects to emphasize the car’s range and performance. The cinematography maintains a clean, cinematic aesthetic throughout its various travel-oriented environments.
Skoda · Electric, but Škoda
Skoda explores the intersection of suburban life and the shift toward electric mobility in its latest campaign, 'Electric, but Škoda.' The commercial follows a homeowner installing a charging unit, capturing the humorous, inquisitive reactions of his neighbours as they navigate the arrival of new EV technology. Developed with agency Leo UK and production house Biscuit Filmworks UK, the spot employs a cinematic, live-action technique to ground its comedic narrative in an authentic British suburban setting. Post-production work was handled by Black Kite Studios and Stitch London, with sound design and music provided by Factory Studios and Wake The Town.
Skoda · Be More
Skoda’s 'Be More' campaign explores the intersection of nature and automotive engineering, drawing parallels between the agile movements of wildlife and the performance of electric vehicles. The spot features a series of animal vignettes, including a chipmunk, raccoons, and a hummingbird, utilizing cinematic lighting and a clean aesthetic to build visual rhythm. Produced with a hybrid of live-action technique and 3D render/CGI, the campaign transitions from detailed wildlife observations to the integration of electric charging infrastructure. Creative development was led by FCB London, with production handled by Outsider Editorial and post-production work provided by The Mill London and The Mill Bangalore.
Skoda · Elroq
Skoda introduces the Elroq electric SUV with a campaign that draws parallels between the adaptive behaviors of the natural world and modern engineering. The film pairs close-up observations of wildlife, such as a foraging chipmunk and a hummingbird in flight, with clean studio-lit sequences of the vehicle charging. Developed by FCB London, the spot utilizes high-end VFX and visual effects to integrate animal subjects into the automotive narrative. Production was managed by Outsider Editorial, with post-production services provided by The Mill London and Final Cut London. The cinematic presentation is supported by sound design and audio production from 12 Decibels and 750mph.
Skoda · Enyaq
Skoda introduces the Enyaq electric SUV through a cinematic campaign that explores the intersection of automotive engineering and controlled environment testing. The spot leans into a moody, atmospheric aesthetic, centering the vehicle within a large industrial vacuum chamber. The narrative sequence, anchored by a series of technical inquiries, utilizes live-action technique to contrast the heavy frame of the SUV with the weightless suspension of an umbrella. The visual language favors a tight, methodical pace, emphasizing mechanical details and pressure gauges to define the environment.
Skoda · Enyaq VFX Breakdown
This visual effects breakdown for the Skoda Enyaq highlights the technical integration of a CGI vehicle into diverse environments. Produced for the automotive brand, the project features a transition from a concrete architectural setting to a sunlit forest road, showcasing the marriage of live-action camera movement with digital environments. Crafted by agency FCB London with post-production by Freefolk, the reel provides a technical look at the development process. The piece focuses on the interplay between greyscale wireframe passes and final compositing layers to illustrate the 3D render and CGI workflow.
Skoda · Roadtrip
Skoda’s 'Roadtrip' commercial captures the journey of a blue SUV as it navigates winding mountain roads and rugged landscapes. The project leans into a cinematic visual language, utilizing aerial drone footage and live-action sequences to frame the vehicle against expansive, sunset-lit mountain vistas. Produced by Dawson Production, the narrative focuses on the experience of travel and exploration. The film highlights the driving experience through tight perspectives and wide-angle scenery, emphasizing a warm, golden hour aesthetic throughout the journey.
Explore other brands
Explore Visie’s leading industries, projects, and the talented creatives representing them.
