Škoda explores the complexities of modern urban mobility in this documentary-style project, examining the intersection of cycling infrastructure and pedestrian safety in London. Through a combination of aerial drone footage and ground-level cinematography, the film captures the rhythm of city commuting while grounding the narrative in recent traffic and safety data.
Led by creative directors Ben Edwards and Guy Hobbs, with agency support from BBDO, the project leans into a clean, objective aesthetic. The narrative weaves together executive interviews, historical product insights, and archival graphics to map the brand’s industrial heritage from bicycle manufacturing to current automotive development.
