Skoda: Be More

Brand

Date

Feb 2025

Description

Skoda’s 'Be More' campaign explores the intersection of nature and automotive engineering, drawing parallels between the agile movements of wildlife and the performance of electric vehicles. The spot features a series of animal vignettes, including a chipmunk, raccoons, and a hummingbird, utilizing cinematic lighting and a clean aesthetic to build visual rhythm. Produced with a hybrid of live-action technique and 3D render/CGI, the campaign transitions from detailed wildlife observations to the integration of electric charging infrastructure. Creative development was led by FCB London, with production handled by Outsider Editorial and post-production work provided by The Mill London and The Mill Bangalore.

Style

Horizontal, Action, Cinematic, Clean

Techniques

3D render / CGI, Slow motion

Industries

Electric / EV

Color

Forest Green

Chocolate

Background

White Seamless

Context