Skoda’s 'Shot At Home' commercial film leans into a playful, imaginative domestic setting, featuring a man interacting with a miniature toy SUV across various home surfaces. The production employs a live-action technique to navigate improvised obstacles, utilising bright, natural lighting to maintain a clean aesthetic throughout the sequence.
The project, produced by 100% with creative input from agency Optimist, focuses on the narrative of home-based adventure. This automotive work captures a humorous tone through its character-driven focus on the toy vehicle’s miniature journey.
