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Skoda: Roadtrip

Brand
Date

Jul 2025

Description

Skoda’s 'Roadtrip' commercial captures the journey of a blue SUV as it navigates winding mountain roads and rugged landscapes. The project leans into a cinematic visual language, utilizing aerial drone footage and live-action sequences to frame the vehicle against expansive, sunset-lit mountain vistas. Produced by Dawson Production, the narrative focuses on the experience of travel and exploration. The film highlights the driving experience through tight perspectives and wide-angle scenery, emphasizing a warm, golden hour aesthetic throughout the journey.

Style

Horizontal, Cinematic, Warm, Golden Hour

Techniques

Drone footage

Color
Cobalt
Silver
Background

Mountain

Context

TVC / TV Commercial

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