Skoda
Anywhere
Brand
ProjectAnywhere
Date
Nov 2024
Description
Skoda explores the theme of adventure in its Anywhere campaign, a piece that captures an intimate, quiet moment within an automotive context. The work features a transition from a dimly lit, secluded tent setting into the vast outdoor landscape, focusing on the preparation for a nocturnal journey. Produced by Merman London, the project employs live-action techniques to build its cinematic visual style. The narrative leans into a moody aesthetic, prioritising a sense of atmosphere and environmental scale.
Style
Horizontal, Cinematic, Moody
Industries
Luxury Automotive
Color
Rust
Beige
Context
Advertising Campaign
Associated creatives
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