Seafolly
Featured Seafolly projects
This week's top Seafolly projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Seafolly · Campaign
Seafolly’s latest swimwear campaign features model Marloes Horst in a series of sun-drenched shots captured against a coastal backdrop. The imagery leans into a playful, high-summer aesthetic, showcasing a selection of gingham two-piece bikinis finished with ruffled trim. Photographed by Justin Woo, the campaign utilizes bright natural light to emphasize warm skin tones and high-contrast color grading. The work draws on a saturated palette, highlighting the textures of white sand and turquoise ocean water to frame the collection.
Project Seafolly · Spring/Summer
Seafolly presents its Spring/Summer campaign, captured by photographer Justin Woo. The collection showcases the brand's latest swimwear, featuring a range of silhouettes from striped bikini tops to floral print sets and contrast-panelled one-pieces. Featuring talent Sarah Stephens, the series leans into a polished, commercial aesthetic set against a coastal backdrop. The imagery utilizes natural light to emphasize the seasonal, sun-drenched atmosphere of the beachside shoot.
Project Seafolly · Summer
Seafolly’s Summer campaign captures a relaxed, seasonal aesthetic through a series of editorial portraits. Featuring Behati Prinsloo, the imagery leans into a saturated palette, utilizing the distinct warmth of golden hour to frame the swimwear collection against pool-side and desert-inspired backdrops. Photographer David Gubert documents the collection with an emphasis on natural light, integrating varied textures from poolside lounge chairs to dense greenery. The portraiture highlights the styling details, including layered accessories and braided hair, to define the campaign's visual identity.
Project Seafolly · Spring
Seafolly presents its Spring collection through a series of sun-drenched visuals that capture the seasonal transition to coastal living. Captured by photographer Enrique Badulescu, the campaign features Martha Hunt in a variety of swimwear pieces, ranging from minimalist white bikini sets to vibrant, graphic-print halter tops. The imagery leans into a natural aesthetic, utilizing bright, direct natural light and saturated colour palettes to emphasize the clarity of the tropical setting. Technical execution focuses on high-speed freeze motion and lifestyle composition, highlighting the movement of water against the shoreline and the textures of lace and swimwear fabric. Throughout the campaign, the styling remains cohesive, pairing beachwear with accessories like layered necklaces and mirrored sunglasses to frame the collection within a relaxed, editorial fashion context.
Project Seafolly · Campaign
Seafolly presents a series of sun-drenched fashion campaign imagery featuring Gigi Hadid. The collection leans into an energetic coastal aesthetic, utilising natural light and warm tones to capture a series of beach-ready looks. Photographer Justin Woo documents the talent against diverse outdoor settings, from the crashing ocean surf to static, grit-textured studio-style backdrops. The work incorporates analogue film techniques and high-speed freeze motion to emphasize a candid, summer-focused narrative across both vertical and horizontal formats.
Project Seafolly · Spring-Summer
Seafolly presents its Spring-Summer campaign, featuring model Gigi Hadid in a series of editorial and commercial photographs. The campaign moves between aquatic action sequences and urban street settings, using natural light to emphasize the movement of the ocean and the texture of the apparel. Photographed by Justin Woo, the imagery employs high-speed freeze techniques to capture splashes and dynamic motion. Throughout the series, the collection is presented with a focus on vibrant prints and clean styling, captured on analogue film to achieve a warm aesthetic across both beachside and city environments.
Project Seafolly · Sun-Kissed
Seafolly presents Sun-Kissed, a swimwear campaign featuring talent Gigi Hadid. Captured by photographer Enrique Badulescu, the series captures a vibrant coastal aesthetic through a collection of editorial portraits and lifestyle imagery. The campaign leans into a warm color palette, utilizing natural light and golden hour conditions to accentuate the bright, saturated tones of the swimwear. The shots feature diverse outdoor settings, ranging from bustling sandy beaches to poolside environments, emphasizing texture and movement.
Project Seafolly · Beach Babe
Seafolly’s Beach Babe campaign presents a versatile collection of swimwear and resortwear through a coastal lens. Photographed by Justin Woo, the series leans into a sun-drenched aesthetic, utilizing warm natural light to highlight the intricate patterns, textures, and fluid silhouettes of the seasonal apparel. The imagery spans active, lifestyle-driven moments on the shoreline to composed portraits against textured backgrounds. The project features talent Emma Stern Nielsen and Victoria Lee, whose relaxed posing complements the campaign’s emphasis on effortless outdoor style. Each frame utilizes natural light to capture candid, windswept movement and the tactile details of the garments, from metallic accents and geometric embroidery to delicate beadwork, maintaining a clean and commercial editorial quality.
Project Seafolly · Hits The Beach
Seafolly embraces a classic coastal aesthetic in its "Hits The Beach" campaign. The series focuses on relaxed, sun-drenched imagery that highlights the brand’s swimwear collection through a mix of editorial and lifestyle photography. Photographer Justin Woo captures model Elyse Knowles in various outdoor settings, ranging from expansive sandy beaches to textured architectural backdrops. The work utilizes natural light and golden hour tones to emphasize the textures of the swimwear and the movement of the coastal environment. Across both monochrome and colour shots, the imagery maintains a clean, candid focus on seaside leisure.
Seafolly · Soaks Up The Sun
Seafolly’s Soaks Up The Sun campaign captures the essence of summer through a series of dynamic editorial and commercial portraits. Set against coastal backdrops, the project documents a range of vibrant swimwear silhouettes, from ruffled bikinis to patterned one-piece suits, set against the backdrop of sandy shorelines and ocean vistas. Photographed by Gilles Bensimon, the imagery leans into a sun-drenched, candid aesthetic. The production utilizes natural light and golden hour settings to emphasize a relaxed, outdoor lifestyle. Featuring model Romee Strijd, the campaign focuses on movement and texture to highlight the collection's versatile resort wear, capturing a sense of freedom through wind-swept hair and active, seaside poses.
Seafolly · Hit The Beach
Seafolly’s Hit The Beach campaign presents a series of vibrant fashion editorials and commercial imagery set against coastal landscapes. The collection leans into an outdoor, sun-drenched aesthetic, utilizing natural light to highlight textures in swimwear ranging from gingham prints to bright patterned sets. Photographer Justin Woo captures the models in motion and at rest along sandy shores, emphasizing a relaxed summer atmosphere. The campaign features talent Georgia Fowler and Charlee Fraser, with creative execution supported by fashion stylist Sara Smith and hairstylist Michelle Mcquillan. These visuals employ editorial and clean techniques to frame the swimwear within the context of the surf and horizon.
Seafolly · Chase The Sun
Seafolly’s 'Chase The Sun' campaign highlights the brand's latest swimwear and coastal apparel collections through a series of sun-drenched, beachside portraits. The imagery leans into a relaxed, bohemian aesthetic, focusing on the textures of natural fabrics and shell-based accessories against the backdrop of sandy dunes and coastal waters. Captured by photographer Justin Woo, the campaign features talent Shanina Shaik in diverse settings ranging from shallow shorelines to rustic driftwood structures. The execution prioritizes a consistent golden hour glow, utilizing natural light to define the vibrant patterns and silhouettes of the swimwear. By emphasising an organic, outdoor atmosphere, the project reinforces a classic coastal identity.
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