Sandy Hook Promise
Sandy Hook Promise's public awareness campaigns and high-impact PSAs for gun violence prevention
Featured Sandy Hook Promise projects
This week's top Sandy Hook Promise projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Sandy Hook Promise · Back to School Essentials
Sandy Hook Promise presents 'Back to School Essentials,' a live-action commercial campaign directed through SMUGGLER. The project utilizes a documentary-style approach, featuring students in various school environments including classrooms and hallways. The film leans into a naturalistic aesthetic, employing warm color grading and a shallow depth of field. Creative development was led by the agency BBDO New York, with post-production handled by Company 3 New York and editorial by No6 Edit. Sound design and music were provided by Heard City and JSM Music, while PHD Media managed the media planning.
Sandy Hook Promise · BTS- A Teddy Bear's Dream
This behind-the-scenes documentary content offers a candid look at the development of the Sandy Hook Promise campaign, centered on the personal narrative of co-founder and CEO Nicole Hockley. Filmed in a quiet library setting, the production relies on a clean, live-action technique to facilitate a focused dialogue. Created by BBDO New York and SMUGGLER Production, the piece utilizes warm natural light and precise composition to maintain a reflective tone. PR support for the project was provided by Weber Shandwick London.
Sandy Hook Promise · A Teddy Bear's Dream :90
Sandy Hook Promise presents A Teddy Bear's Dream, a 90-second cinematic public awareness film developed by BBDO New York. The project leans into live-action storytelling, following a young girl’s interactions with a teddy bear across a store and a domestic setting. Produced by SMUGGLER Production, the film utilizes warm color grading and soft lighting to establish a gentle atmosphere. PR support for the campaign was provided by Weber Shandwick London.
Sandy Hook Promise · Point of View
Sandy Hook Promise presents Point of View, a public awareness campaign that utilizes a documentary-style approach to engage viewers. The project leans into a live-action technique, maintaining a grounded aesthetic through natural light and a clean, observational perspective. The film follows a student’s movement through a residential setting, capturing their walk toward a school environment. With production handled by MJZ and creative development led by agency BBDO New York, the project emphasizes a realistic visual narrative. Post-production services were provided by Blacksmith, with sound and music contributions from Barking Owl and Heard City.
Sandy Hook Promise · Back To School Essentials
Sandy Hook Promise presents Back To School Essentials, a public awareness commercial that highlights students navigating their school environment. The project showcases various academic supplies and personal gear within realistic classrooms and library settings, capturing a bright, everyday atmosphere. The production leans into a clean, live-action aesthetic, utilizing natural light to frame the students and their belongings across various school facilities. The creative execution was spearheaded by the agency BBDO New York, with production handled by SMUGGLER. Post-production and finishing were completed by Company 3 New York and No6 Edit. The film features a soundscape developed by JSM Music and Heard City.
Sandy Hook Promise · How To Overload a Circuit
Sandy Hook Promise addresses the realities of digital fatigue in the public awareness film 'How To Overload a Circuit.' The project depicts a cross-section of society caught in a cycle of constant connectivity, utilizing a fast-paced, multi-scene narrative to contrast domestic and outdoor environments with the relentless flow of smartphone and social media interactions. Produced by Sweetshop AU with creative input from STALKR and AMV BBDO, the film builds rhythmic tension through sharp cuts and integrated text overlays. The execution leans into a cinematic, live-action technique to visualize the sensory impact of digital overload across various demographics.
Sandy Hook Promise · How To Perform a Disappearing Act
Sandy Hook Promise addresses student isolation and mental health in the public service announcement titled 'How To Perform a Disappearing Act.' The project utilizes a live-action technique to depict teenagers and children across various school and domestic settings, tracing the observable steps of detachment through text-led storytelling. Produced with creative leadership from agency AMV BBDO, the spot adopts a cinematic and raw aesthetic. The production process included contributions from Sweetshop AU, with post-production and VFX handled by Alter Ego and sound design by Sound Lounge.
Sandy Hook Promise · How To Make a Bomb
Sandy Hook Promise’s latest public awareness campaign, 'How To Make a Bomb,' examines the indicators of youth isolation through a somber lens. The film focuses on the often-overlooked warning signs that precede social withdrawal, employing observational framing to capture students in solitary moments. Developed by AMV BBDO, the project leans into a cinematic, documentary-style approach. The visual language relies on desaturated tones and stark typography to underscore its narrative, moving through empty classrooms and private bedrooms to articulate the weight of loneliness. The production was supported by Sweetshop AU, with post-production and VFX handled by Alter Ego, and sound design provided by Sound Lounge.
Sandy Hook Promise · How to Overload a Circuit
Sandy Hook Promise presents How to Overload a Circuit, a public awareness campaign that explores the intersection of digital saturation and psychological strain. Through a fast-paced montage of individuals interacting with personal devices and social media interfaces, the narrative examines the intensity of modern digital connectivity. Produced by Sweetshop UK with creative work from agency AMV BBDO, the project utilizes rhythmic pacing and rapid cuts to build tension. The visual execution incorporates raw live-action techniques alongside complex VFX to emphasize the digital environment. Post-production and visual effects were handled by Alter Ego, grounding the project's high-energy sequence.
Sandy Hook Promise · How to Perform a Disappearing Act
Sandy Hook Promise addresses the critical issue of adolescent mental health in its latest public awareness project, 'How to Perform a Disappearing Act.' The campaign highlights the markers of teenage isolation, mapping the gradual withdrawal from social milestones like birthdays, proms, and graduations through a sequence of instructional, observational scenes. Developed in collaboration with agency partners at AMV BBDO, the production utilized a documentary approach to capture these interpersonal dynamics. The work combines live-action technique with a clean visual aesthetic, steering focus toward the subtle shifts in behavior that often precede deeper crises.
Sandy Hook Promise · Teenage Dream
Created by BBDO New York for Sandy Hook Promise, 'Teenage Dream' is a public awareness campaign that captures the quiet, contemplative lives of a diverse group of teenagers. The production relies on a documentary-style narrative to frame intimate moments within bedroom settings, emphasizing an observational approach to the subject matter. The visual execution features warm, natural light and clean compositions that anchor the project in a grounded, authentic tone. This live-action piece integrates subtle color grading to maintain a reflective atmosphere, moving between quiet interactions with technology, mirrors, and music.
Sandy Hook Promise · Just Joking
Sandy Hook Promise presents Just Joking, a public awareness campaign created by BBDO New York. The project captures stand-up comedy routines that shift abruptly from lighthearted setups to alarming threats of violence, utilizing cinematic framing to amplify the tension within live theatre settings. Produced by SMUGGLER, the work integrates live-action technique with warm, deliberate lighting to bridge the gap between performance and warning. Technical execution includes post-production support from Rock Paper Scissors, Trim Editing, Rare Medium TV, and Selected Works, with sound design by Post Human and media planning by PHD Media.
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