Sandy Hook Promise: Back to School Essentials
Brand
Date
Sep 2020
Description
Sandy Hook Promise presents 'Back to School Essentials,' a live-action commercial campaign directed through SMUGGLER. The project utilizes a documentary-style approach, featuring students in various school environments including classrooms and hallways. The film leans into a naturalistic aesthetic, employing warm color grading and a shallow depth of field. Creative development was led by the agency BBDO New York, with post-production handled by Company 3 New York and editorial by No6 Edit. Sound design and music were provided by Heard City and JSM Music, while PHD Media managed the media planning.
Style
Horizontal, Commercial, Warm
Techniques
Natural light
Color
Navy
Golden Yellow
Background
Street
Context
Advertising Campaign, Brand Film / Corporate Video
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.