Sandy Hook Promise presents 'Back to School Essentials,' a live-action commercial campaign directed through SMUGGLER. The project utilizes a documentary-style approach, featuring students in various school environments including classrooms and hallways.
The film leans into a naturalistic aesthetic, employing warm color grading and a shallow depth of field. Creative development was led by the agency BBDO New York, with post-production handled by Company 3 New York and editorial by No6 Edit. Sound design and music were provided by Heard City and JSM Music, while PHD Media managed the media planning.
