Sandy Hook Promise: How To Perform a Disappearing Act
Brand
Date
Sep 2021
Description
Sandy Hook Promise addresses student isolation and mental health in the public service announcement titled 'How To Perform a Disappearing Act.' The project utilizes a live-action technique to depict teenagers and children across various school and domestic settings, tracing the observable steps of detachment through text-led storytelling. Produced with creative leadership from agency AMV BBDO, the spot adopts a cinematic and raw aesthetic. The production process included contributions from Sweetshop AU, with post-production and VFX handled by Alter Ego and sound design by Sound Lounge.
Style
Horizontal, Commercial, Cinematic, Raw
Industries
Color
Charcoal
Navy
Pure White
Background
Office
Context
Brand Film / Corporate Video
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.