Sandy Hook Promise: Back To School Essentials

Brand

Date

Sep 2020

Description

Sandy Hook Promise presents Back To School Essentials, a public awareness commercial that highlights students navigating their school environment. The project showcases various academic supplies and personal gear within realistic classrooms and library settings, capturing a bright, everyday atmosphere. The production leans into a clean, live-action aesthetic, utilizing natural light to frame the students and their belongings across various school facilities. The creative execution was spearheaded by the agency BBDO New York, with production handled by SMUGGLER. Post-production and finishing were completed by Company 3 New York and No6 Edit. The film features a soundscape developed by JSM Music and Heard City.

Style

Horizontal, Commercial, Clean

Techniques

Natural light

Industries

Public Awareness

Color

Navy

Mustard

Charcoal

Background

Residential Building