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Sandy Hook Promise Back To School Essentials 2020

About

Sandy Hook Promise presents Back To School Essentials, a public awareness commercial that highlights students navigating their school environment. The project showcases various academic supplies and personal gear within realistic classrooms and library settings, capturing a bright, everyday atmosphere. The production leans into a clean, live-action aesthetic, utilizing natural light to frame the students and their belongings across various school facilities. The creative execution was spearheaded by the agency BBDO New York, with production handled by SMUGGLER. Post-production and finishing were completed by Company 3 New York and No6 Edit. The film features a soundscape developed by JSM Music and Heard City.

Brand

Sandy Hook Promise

Credits

SMUGGLER
Production
No6 Edit
Post Production / VFX
BBDO New York
Agency / Creative
JSM Music
Music / Sound

Industries

Public Awareness

Styles

HorizontalCommercialClean

Techniques

Natural light
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