Sandy Hook Promise: How to Perform a Disappearing Act

Aug 2022

Sandy Hook Promise addresses the critical issue of adolescent mental health in its latest public awareness project, 'How to Perform a Disappearing Act.' The campaign highlights the markers of teenage isolation, mapping the gradual withdrawal from social milestones like birthdays, proms, and graduations through a sequence of instructional, observational scenes. Developed in collaboration with agency partners at AMV BBDO, the production utilized a documentary approach to capture these interpersonal dynamics. The work combines live-action technique with a clean visual aesthetic, steering focus toward the subtle shifts in behavior that often precede deeper crises.

Documentary, Horizontal, Clean

Brand Film / Corporate Video