Sandy Hook Promise: Teenage Dream
Brand
Date
Sep 2022
Description
Created by BBDO New York for Sandy Hook Promise, 'Teenage Dream' is a public awareness campaign that captures the quiet, contemplative lives of a diverse group of teenagers. The production relies on a documentary-style narrative to frame intimate moments within bedroom settings, emphasizing an observational approach to the subject matter. The visual execution features warm, natural light and clean compositions that anchor the project in a grounded, authentic tone. This live-action piece integrates subtle color grading to maintain a reflective atmosphere, moving between quiet interactions with technology, mirrors, and music.
Style
Documentary, Vertical, Warm, Clean
Techniques
Natural light
Industries
Background
Bedroom
Context
Brand Film / Corporate Video
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