Sandy Hook Promise: How To Overload a Circuit
Brand
Date
Sep 2021
Description
Sandy Hook Promise addresses the realities of digital fatigue in the public awareness film 'How To Overload a Circuit.' The project depicts a cross-section of society caught in a cycle of constant connectivity, utilizing a fast-paced, multi-scene narrative to contrast domestic and outdoor environments with the relentless flow of smartphone and social media interactions. Produced by Sweetshop AU with creative input from STALKR and AMV BBDO, the film builds rhythmic tension through sharp cuts and integrated text overlays. The execution leans into a cinematic, live-action technique to visualize the sensory impact of digital overload across various demographics.
Style
Horizontal, Action, Cinematic
Industries
Context
Brand Film / Corporate Video
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