Sandy Hook Promise: BTS- A Teddy Bear's Dream
Brand
Date
Mar 2025
Description
This behind-the-scenes documentary content offers a candid look at the development of the Sandy Hook Promise campaign, centered on the personal narrative of co-founder and CEO Nicole Hockley. Filmed in a quiet library setting, the production relies on a clean, live-action technique to facilitate a focused dialogue. Created by BBDO New York and SMUGGLER Production, the piece utilizes warm natural light and precise composition to maintain a reflective tone. PR support for the project was provided by Weber Shandwick London.
Style
Documentary, Horizontal, Warm, Clean
Techniques
Natural light
Industries
Color
Off-White
Navy
Caramel
Background
Library
Context
Brand Film / Corporate Video
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