This behind-the-scenes documentary content offers a candid look at the development of the Sandy Hook Promise campaign, centered on the personal narrative of co-founder and CEO Nicole Hockley. Filmed in a quiet library setting, the production relies on a clean, live-action technique to facilitate a focused dialogue.
Created by BBDO New York and SMUGGLER Production, the piece utilizes warm natural light and precise composition to maintain a reflective tone. PR support for the project was provided by Weber Shandwick London.
