Sandy Hook Promise: A Teddy Bear's Dream :90
Brand
Date
Mar 2025
Description
Sandy Hook Promise presents A Teddy Bear's Dream, a 90-second cinematic public awareness film developed by BBDO New York. The project leans into live-action storytelling, following a young girl’s interactions with a teddy bear across a store and a domestic setting. Produced by SMUGGLER Production, the film utilizes warm color grading and soft lighting to establish a gentle atmosphere. PR support for the campaign was provided by Weber Shandwick London.
Style
Horizontal, Cinematic, Warm
Industries
Color
Mustard
Golden Yellow
Background
Retail Store
Context
Advertising Campaign, Brand Film / Corporate Video
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