Sandy Hook Promise presents A Teddy Bear's Dream, a 90-second cinematic public awareness film developed by BBDO New York. The project leans into live-action storytelling, following a young girl’s interactions with a teddy bear across a store and a domestic setting.
Produced by SMUGGLER Production, the film utilizes warm color grading and soft lighting to establish a gentle atmosphere. PR support for the campaign was provided by Weber Shandwick London.
