Sandy Hook Promise presents Just Joking, a public awareness campaign created by BBDO New York. The project captures stand-up comedy routines that shift abruptly from lighthearted setups to alarming threats of violence, utilizing cinematic framing to amplify the tension within live theatre settings.
Produced by SMUGGLER, the work integrates live-action technique with warm, deliberate lighting to bridge the gap between performance and warning. Technical execution includes post-production support from Rock Paper Scissors, Trim Editing, Rare Medium TV, and Selected Works, with sound design by Post Human and media planning by PHD Media.
