Sandy Hook Promise: Point of View
Brand
Date
Jul 2019
Description
Sandy Hook Promise presents Point of View, a public awareness campaign that utilizes a documentary-style approach to engage viewers. The project leans into a live-action technique, maintaining a grounded aesthetic through natural light and a clean, observational perspective. The film follows a student’s movement through a residential setting, capturing their walk toward a school environment. With production handled by MJZ and creative development led by agency BBDO New York, the project emphasizes a realistic visual narrative. Post-production services were provided by Blacksmith, with sound and music contributions from Barking Owl and Heard City.
Style
Documentary, Vertical, Clean
Techniques
Natural light
Industries
Color
Jet Black
Burgundy
Background
Street
Context
Brand Film / Corporate Video
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