Sandy Hook Promise Point of View 2019

About

Sandy Hook Promise presents Point of View, a public awareness campaign that utilizes a documentary-style approach to engage viewers. The project leans into a live-action technique, maintaining a grounded aesthetic through natural light and a clean, observational perspective. The film follows a student’s movement through a residential setting, capturing their walk toward a school environment. With production handled by MJZ and creative development led by agency BBDO New York, the project emphasizes a realistic visual narrative. Post-production services were provided by Blacksmith, with sound and music contributions from Barking Owl and Heard City.