Sandy Hook Promise: How to Overload a Circuit

Aug 2022

Sandy Hook Promise presents How to Overload a Circuit, a public awareness campaign that explores the intersection of digital saturation and psychological strain. Through a fast-paced montage of individuals interacting with personal devices and social media interfaces, the narrative examines the intensity of modern digital connectivity. Produced by Sweetshop UK with creative work from agency AMV BBDO, the project utilizes rhythmic pacing and rapid cuts to build tension. The visual execution incorporates raw live-action techniques alongside complex VFX to emphasize the digital environment. Post-production and visual effects were handled by Alter Ego, grounding the project's high-energy sequence.

Horizontal, Cinematic, Raw, Nostalgic

VFX / visual effects

Advertising Campaign, Brand Film / Corporate Video