Mountain Dew

Mountain Dew · Do The Dew

Mountain Dew's latest campaign, Do The Dew, balances domestic comedy with high-energy promotional pacing. The spot captures relatable parenting moments featuring an Asian father and child within a home environment, creating a grounded narrative before shifting into stylized product reveals. Crafted by VaynerMedia Australia, the film uses a vibrant colour palette and deliberate pacing to bridge the gap between human-centric storytelling and brand-focused messaging. The production by Entropico Sydney leans into a clean, commercial aesthetic that leverages live-action techniques, slow motion, and dynamic editing to maintain a consistent rhythm throughout.

Mountain Dew · Drew Drip Portrait 30"

Mountain Dew presents the 30-second campaign spot 'Drew Drip Portrait,' a series of outdoor portraits exploring the intersection of streetwear and rugged environments. The creative, helmed by VaynerMedia Australia, features individuals styled in high-visibility green apparel, positioning the brand within a modern, urban-meets-wilderness aesthetic. Produced by Archetype, the film utilizes live-action technique to move between close-up textural details of utility wear and wide, cinematic landscape shots. The visual language relies on natural light, contrasting desaturated, moody earth tones against the brand’s signature vibrant green highlights.

Mountain Dew · Your Soul Needs Dew

Mountain Dew’s latest campaign, Your Soul Needs Dew, leans into a surreal, cinematic tone through a series of unexpected encounters in mundane settings. The narrative unfolds across a corporate office, a moody rain-swept diner, and a neon-lit alleyway, where characters experience otherworldly reflections and sightings. The project utilizes a blend of atmospheric lighting and intricate visual effects to maintain its mysterious aesthetic. Execution was led by agency and creative partners TBWA Chiat Day NY, with production by Biscuit Filmworks and VFX work from JAMM Visual.

Mountain Dew · Kiss From A Lime ft. SEAL, Becky G, The Mountain Dude | Official Song of Mountain Dew Baja Blast - Super Bowl

Mountain Dew leans into its tropical profile for this Super Bowl commercial, transitioning from a quiet domestic setting into a high-energy adventure. The spot captures the Baja Blast experience by moving from a home kitchen to a fast-paced boat ride through coastal waters, anchored by a vibrant, lime-centric visual aesthetic. The project was created by Goodby Silverstein & Partners. The execution combines live-action technique with saturated, cinematic visuals to emphasize the beverage's bold identity and refreshing theme.

Mountain Dew · Taste the Typhoon

Mountain Dew · The Mountain is Calling

Mountain Dew leans into lighthearted energy with its latest beverage spot, The Mountain is Calling. Developed by creative agencies Goodby Silverstein & Partners and Direct Focus, the commercial navigates a series of comedic beachside encounters centered around a stubborn bottle cap in a tropical setting. Produced by hungryman, the film employs warm color grading and cinematic framing to establish its narrative rhythm. The project integrates a live-action technique to showcase the product within the frame, maintaining a consistent brand aesthetic across its commercial delivery.

Mountain Dew · Dewnited States

Mountain Dew presents the Dewnited States campaign, an energetic animated project that spans digital landscapes. The work utilizes high-contrast vector illustrations to highlight state-inspired motifs and product placement through rapid transitions. Produced by All Of Us Here, the animation leans into a graphic aesthetic, featuring stylized maps and clouds set against vibrant brand-color palettes. This horizontal cinematic piece focuses on dynamic motion design to showcase the brand identity.

Mountain Dew · Frost Bite

Mountain Dew’s Frost Bite campaign presents a high-energy commercial featuring stylized sharks racing through cold, textured environments. Produced by All Of Us Here, the work utilizes dynamic motion graphics to navigate icy landscapes. The visual approach leans into cinematic animation, pairing deep blue and black palettes with sharp red highlights to emphasize the product's cooling motif. The execution relies on fast-paced action sequences and stark ice formations to anchor the brand's identity.

Mountain Dew · Drew Drip 60"

This Mountain Dew 60-second spot channels the brand’s connection to youth culture through an expansive outdoor narrative. Set across dense forests and rocky riverbanks, the film captures a group exploring wilderness terrains in technical green and camouflage outerwear. The project features cool color grading and dark shadows to establish a moody aesthetic. Through a live-action technique, the cinematography focuses on themes of adventure and exploration, with scenes transitioning between hiking, trail navigation, and moments around a vehicle with a rooftop tent. The production was developed by VaynerMedia Australia and Archetype.

Mountain Dew · Drew Drip 30"

Mountain Dew presents the Drew Drip 30-second commercial, a fast-paced spot capturing a group of young adults across a rugged outdoor landscape. The film leans into a gritty aesthetic, utilizing natural light to highlight the textures of contemporary streetwear and patterned cargo gear against a backdrop of rocky streams and dense foliage. Produced by Archetype with creative oversight from VaynerMedia Australia and PR support from Golin Australia, the project employs a live-action technique characterized by rapid, rhythmic cuts. The visual narrative balances wide landscape shots with tight close-ups, emphasizing both the technical apparel and the active, exploratory nature of the setting.

Mountain Dew · Game Fuel - Loser Tears

Mountain Dew’s campaign for Game Fuel, titled 'Loser Tears,' channels cinematic live-action production to introduce a high-stakes fantasy narrative. The spot centers on a protagonist positioned against a sprawling coastal landscape, blending terrestrial wide-angle drone cinematography with extensive digital VFX. Produced by Reset with production service from Labhouse Argentina, the film relies on action-oriented pacing and a warm color grade. It captures a distinct shift into epic-scale storytelling, positioning the beverage within a heightened, immersive environment.

Mountain Dew · COD

Mountain Dew partners with the Call of Duty franchise for this integrated commercial, bridging the gap between interactive gameplay and real-world beverage marketing. The project features a first-person perspective sequence set within a convenience store, capturing tactical sequences that transition into live-action footage of the product. The execution leans into a cinematic aesthetic, utilizing sharp lighting contrasts between nighttime exteriors and the high-contrast interior of the shop. MAS-Music and Strategy provided the sound design, underpinning the fast-paced action and the highlighted double XP promotion.