Mountain Dew: Drew Drip Portrait 30"

Jul 2025

Mountain Dew presents the 30-second campaign spot 'Drew Drip Portrait,' a series of outdoor portraits exploring the intersection of streetwear and rugged environments. The creative, helmed by VaynerMedia Australia, features individuals styled in high-visibility green apparel, positioning the brand within a modern, urban-meets-wilderness aesthetic. Produced by Archetype, the film utilizes live-action technique to move between close-up textural details of utility wear and wide, cinematic landscape shots. The visual language relies on natural light, contrasting desaturated, moody earth tones against the brand’s signature vibrant green highlights.

Vertical, Cinematic, Cool

Natural light

Forest

Advertising Campaign, Social Media / Short Form Video