Mountain Dew: Drew Drip 60"
Brand
Date
Jul 2025
Description
This Mountain Dew 60-second spot channels the brand’s connection to youth culture through an expansive outdoor narrative. Set across dense forests and rocky riverbanks, the film captures a group exploring wilderness terrains in technical green and camouflage outerwear. The project features cool color grading and dark shadows to establish a moody aesthetic. Through a live-action technique, the cinematography focuses on themes of adventure and exploration, with scenes transitioning between hiking, trail navigation, and moments around a vehicle with a rooftop tent. The production was developed by VaynerMedia Australia and Archetype.
Style
Horizontal, Cinematic, Cool
Industries
Color
Forest Green
Jet Black
Background
Forest
Context
TVC / TV Commercial
Associated creatives
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