Mountain Dew
Dewnited States
Brand
ProjectDewnited States
Date
Feb 2025
Description
The Dewnited States campaign for Mountain Dew features a series of high-energy animated sequences designed to highlight state-inspired motifs. Produced by All Of Us Here, the project uses a digital-first approach to showcase beverage products within stylized, graphical landscapes. The animation leans into vibrant color palettes and rapid transitions, utilizing high-contrast vector illustrations to create a distinct visual rhythm. The work integrates brand-focused imagery with layered, cinematic motion design to maintain a consistent aesthetic across the campaign.
Style
Horizontal, Cinematic, Graphic
Techniques
Animation, Vector
Industries
Beverages
Color
Lime
Pure White
Crimson
Background
3D Rendered Scene
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
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