Mountain Dew COD 2025

About

Mountain Dew partners with the Call of Duty franchise for this integrated commercial, bridging the gap between interactive gameplay and real-world beverage marketing. The project features a first-person perspective sequence set within a convenience store, capturing tactical sequences that transition into live-action footage of the product. The execution leans into a cinematic aesthetic, utilizing sharp lighting contrasts between nighttime exteriors and the high-contrast interior of the shop. MAS-Music and Strategy provided the sound design, underpinning the fast-paced action and the highlighted double XP promotion.