Mountain Dew: COD
Brand
Date
Dec 2025
Description
Mountain Dew partners with the Call of Duty franchise for this integrated commercial, bridging the gap between interactive gameplay and real-world beverage marketing. The project features a first-person perspective sequence set within a convenience store, capturing tactical sequences that transition into live-action footage of the product. The execution leans into a cinematic aesthetic, utilizing sharp lighting contrasts between nighttime exteriors and the high-contrast interior of the shop. MAS-Music and Strategy provided the sound design, underpinning the fast-paced action and the highlighted double XP promotion.
Style
Horizontal, Commercial, Cinematic
Industries
Color
Forest Green
Jet Black
Pure White
Background
Retail Store
Context
TVC / TV Commercial
Associated creatives
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